CEO of Maslansky + Partners
Expert on Communication and Language Strategies
Michael Maslansky spends a great deal of time thinking about why some messages stick and others do not, and why sometimes the right word at the right time can make all the difference in creating successful communications. As CEO of maslansky + partners, he advises Fortune 500 companies, industry associations, and professional communicators on language strategies that shift perceptions and move markets. His book, The Language of Trust: Selling Ideas in a World of Skeptics explores new words, phrases, and communication techniques to address situations where there appears to be a “failure to communicate.” His presentations incorporate this real life experience, providing clear and compelling advice for how to use the right language – and the right approach to using it. Maslansky’s key philosophy is that it is not what organizations say, but what their audience hears, and he has incredible research on how the public interprets words and messaging.
How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress, or the American people – often means the difference between success and failure. Organizations turn to Maslansky to understand the public mood, challenge conventional wisdom, and transform not just what they say to key audiences – but how they say it. Clients from PepsiCo to eBay to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it.