2005 Major Appliance Saturation & Marketing Factors Study
Item SKU: MR2005
2005 Major Appliance Saturation & Marketing Factors Study
Includes demographic, saturation, feature satisfaction, feature penetration, feature importance, shifts in purchase channels, reasons for purchase and more.
31 major appliance products covered.
New 2008 Pricing: Non-member cost is $5,000 for all reports and data tables. Or, $1500 per product grouping and data tables. If you purchase a product grouping, you will be contacted by email to specify the product grouping you wish to receive. Choices include: Home Laundry, Food Preservation, Kitchen Clean-Up, Cooking Products, or Home Comfort.
Click here for details on AHAM's Saturation and Marketing Factors Study, conducted November 2005.