Market Research

AHAM supports the marketing efforts of its member companies by providing valuable and comprehensive consumer research.  AHAM's reseach spans all home appliance product categories and has examined topcis such as saturation, length of ownership, usage, features, cleanability and storage. 

AHAM conducts consumer research with the goal of helping its members better understand the trends and behaviors of appliance owners.  This research also provides the Association with important industry benchmarking data.   

AHAM Members can view available research by logging in.  Summaries and some data points are available below.  

2005 AHAM Major Appliance Saturation and Marketing Factors Study: Cross Product Trends.    

This summary report details major appliance saturation, purchase factors, reasons for purchase and sales channel data.

The entire report covers 33 major appliance categories and is available for purchase by non-members.  Please see the AHAM Store for more details. 

2006 Annual Member Meeting Presentations: Consumer Connections Panel

• Presentation by Britt Wood, Retail Industry Leaders Association (RILA)  more...

• Presentation by Jill A. Notini, Association of Home Appliance Manufacturers  more...

• Average Useful Life of Major Appliances This 1996 data lists the average useful life of major home appliances.   more...