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Market Research

AHAM supports the marketing efforts of its member companies by providing valuable and comprehensive consumer research.  AHAM's research spans all home appliance product categories and has examined topics such as saturation, length of ownership, usage, features, cleanability and storage. 

AHAM conducts consumer research with the goal of helping its members better understand the trends and behaviors of appliance owners.  This research also provides the Association with important industry benchmarking data.   

AHAM Members can view available research by logging in.  Summaries and some data points are available below.