Yoon C. Lee

Yoon C. Lee, Senior Vice President and Head of the Product Innovation Team (PIT) and Content & Services Team at Samsung Electronics America

Yoon C. Lee is senior vice president and head of the Product Innovation Team (PIT) and Content & Services team at Samsung Electronics America. He oversees the creation of consumer insight-based concepts for strategic mid-term products across all categories as well as software solutions for devices like VR, the Family Hub refrigerator and other emerging platforms. Yoon has more than 20 years of product design and development experience. His industry experience includes automotive, aerospace, consumer electronics, retail, industrial equipment and telecom services. Previously, Yoon was vice president of insight concept & portfolio at Samsung Electronics in South Korea, leading Samsung’s home appliance midterm products and portfolio development. Yoon earned his PhD from the University of California at Berkeley.