HomeWork features AHAM members’ insights on careers, success, life outside of work, and AHAM membership. This month, we spoke with Diane Hoffmann, Brand Director – Cascade Partnerships and Technicians, P&G, Chair of AHAM’s Supplier Division and a member of AHAM’s Board of Directors.

How did you come to work in the appliance industry?

Almost 20 years ago I accepted a position to work for a household cleaning products company to start a program for them to work with appliance manufactures to co-market or co-promote their products. Over the years I have built strong relationships with appliance manufacturers and also groups like AHAM, ENERGY STAR and utilities companies to help further our work.


What are your secrets to work-life balance?

One thing is I always try to get my workouts in early in the morning before work, as there are always so many commitments after work that it is easy to do something else. It also helps me get my mind clear and ready for the day!


What goals are you pursuing outside of the office?

Not sure some would consider this a goal, but it holds a place in mine and my husband’s hearts. We foster puppies for our local shelter, and it is so rewarding to see these animals come out of their shells and start to feel loved for the first time. We are 75 pups into our journey and want to continue to help raise awareness. We also help bring supplies to shelters in our happy place, Aruba. They have such an issue with stray/street dogs and the shelters there are overworked and underfunded, so each year we pack up suitcases full of extra medicines and supplies from our shelter in New Jersey and bring them down to Aruba to help.


What is the best career advice you've ever received?

You need to LOVE what you do then it doesn’t seem like WORK. You will not always love all of it, but the good parts should win out!


How has a diverse and inclusive workforce added to your company’s culture?

I feel like culture is such a meaningful word. I have worked for many large global companies and those with a strong diverse and inclusive workforce have been the most successful. I believe diversity comes in so many ways, not just in culture but also of thought. I love when a team can also include members from diverse backgrounds (marketing, sales, engineering, research & development). That is when a team can challenge you in the best ways.


What appliance can you not live without?

Dishwasher, of course! I have three, a small and full-size in my home kitchen (depending on the load size needed) and a full-size in my vacation property. I can’t remember the last time I hand- washed dishes! I am also that person that comes to your house for dinner and tries to get you to stop pre-washing your dishes before putting them in the machine.


What do you gain from your involvement with AHAM?

As a supplier to the appliance industry, we are impacted by the changes in the industry even though we are typically not involved directly with the change. AHAM does a great job of communicating all the changes that are coming to the parts of our industry. This keeps the suppliers informed so they can determine if/how the changes will impact them as well. We also see the power of AHAM in driving industry change by having a larger voice than any one manufacturer can.


Outside of the appliance industry, what would be your dream job?

I always say my retirement dream would be starting a free recruiting firm. I love to make the connections for people to find their perfect company or position. Since I have worked in many areas (accounting, finance, logistics, marketing, sales) and many industries – utility, candy, food, pet food, household cleaning products and appliances – I have contacts in so many places so can connect people with new exciting opportunities. They each ask what they can do to repay me for helping them and I always say to pay it forward and help someone else in that same position someday. I think we can all help each other in small ways that can make a big impact.

HomeWork headshot
Diane Hoffmann
Brand Director
Cascade Partnerships and Technicians
Procter & Gamble

Diane Hoffmann standing and holding a small dog

Looking for past issues of HomeWork?

June 2024
Diane Hoffmann
Brand Director
Cascade Partnerships and Technicians
Procter & Gamble
April 2024
TJ Stoffer
Senior Marketing Manager
North America
Electrolux Group
January 2024
Winston Lindsay
CEO
Lindsay Manufacturing
December 2023
Lara Peterson
Senior Vice President
Marketing – Beauty and Wellness
Helen of Troy
November 2023
Chloe Zeng
Senior Marketing Manager
Marketing & Strategy Dept.
Tuya Smart
October 2023
Nathan Mouw
Senior Director
Global Product Safety & Regulatory Affairs
Whirlpool Corporation
September 2023
Brian McWaters
Vice President
Food Preparation
Electrolux North America
August 2023
Ed Vlacich
Chief Executive Officer
Lasko Products
2022
Mark Zielinski
Director, Merchandising
Demand Planning & Product Line
Electrolux Major Appliances Canada
2022
Pamela Klyn
Sr. Vice President
Corporate Relations & Sustainability
Whirlpool Corporation
2022
Vikram Shrivastava
Senior Director
AISonic Edge Processors
Knowles Corporation
2022
Julie Rippy
Director
Product Safety and Regulatory Compliance
Vornado Air
2022
Stephen Gatz
Lead Engineer
Codes and Safety
Whirlpool Corporation
2021
Evan Hoffman
Director
State and Local Government Relations
Philips
2021
Lucian Strong
Commercial Vice President
Sales
CoorsTek
2021
Joe Liotine
Executive Vice President
North America Region
Whirlpool Corporation
2021
Nolan Pike
President and CEO
Electrolux North America
2020
Darryl McCartney
IoT Technical Sales Director for the Americas
Microsoft
2020
Mark Bissell
Chairman and CEO
BISSELL Inc.
2020
Dr. Markus Miele
Executive Director and Co-proprietor
Miele
2020
Viren Shah
Vice President and Chief Digital Officer
GE Appliances, a Haier company
2020
Elena Breda
Senior Vice President
Global Product Category Food Preservation
Electrolux
2020
Nate Cho
Director
Internet of Things
Electrolux
2019
Carl Eckersley
Director
iRobot
Product Compliance
2019
Julie Wood
Senior Director
Public Relations
GE Appliances, a Haier company
2019
Tim Ferry
Group President
Tools & Home Products
Emerson
2019
Debbie Mudway
Senior Vice President
Global Marketing
Helen of Troy - Health & Home
2019
Jim Sanduski
President
Sharp Home Electronics Company of America
2019
Manfred Staebler
Vice President
Government Affairs
BSH Home Appliances Corporation, North America
2019
Steve Ver Strat
Regulatory Policy Director
Amway Corporation
2019
Dochul Choi
Senior Vice President
Global Business and Technology Strategy
Samsung Electronics America
2019
Tom Siwek
Vice President
Safety, Compliance and CORE Quality
SharkNinja Operating LLC
2018
Patricia Bassett
Vice President
Research and Development, Appliances and Cookware
Newell Brands
2018
Dan Query
Vice President and General Manager
Product Line Management
Electrolux Home Products NA
2018
Steve Nackers
Corporate Manager
Electronic Controls
Sub-Zero Group
2018
Paulo da Silva
Senior Director
Laundry Merchandising
Whirlpool Corporation
2018
John Taylor
Senior Vice President
Public Affairs and Communications
LG Electronics USA, Inc.
2018
Andy Chinmulgund
Founder and CEO
Bruviti
2018
Lenore Kaplan
Head of Competitor Intelligence for the Americas
Dyson
2018
Melanie Cook
Chief Operating Officer
GE Appliances, a Haier company