HomeWork features AHAM members’ insights on careers, success, life outside of work, and AHAM membership. This month, we spoke with Mark Zielinski, Director, Merchandising, Demand Planning and Product Line, Electrolux Major Appliances Canada. Mark also chairs the AHAM Canada Council.
  
How did you come to work in the appliance industry?
 
I had a number of part-time jobs while I was at university, one being with the Hudson Bay Company, where I was responsible for setting up the appliance and furniture floors while supporting the full-time sales associates with selling during busy periods. That was my first experience with appliances. After completing school, I was still unsure of my career path but came across an opening at Electrolux. Twenty-three years and several roles later, it is still the only company I have worked for during my professional career.
 
How important is it for leaders to foster a culture of mentorship in their organizations? What makes an effective mentor?
 
A mentorship program is critical in fostering long-term career development and a sense of belonging and satisfaction. Mentors help with skill development and knowledge sharing, while ensuring the leaders of the future are engaged, have a sounding board and are well-aware of the organization’s mission and purpose. An effective mentor should balance these hard skills, with the softer skills around communication, collaboration and leadership, while mentees should gain a better understand of work, career, life and balance. A successful mentorship program should see the mentor gain equal benefit from the experience by becoming more self-aware and confident.

What are your secrets to having a productive day?
 
I have always been an early riser and cherish the time in the day before the office is full and meetings get into full swing. I consider myself a student of the appliance industry and try to dedicate the first 30-60 minutes of my day studying internal reports, the appliance market, or general economic indicators. At that point, I will have finished three coffees and be ready to take on the day!
 
What personal and professional goals are you currently pursuing?
 
Personally, like most, the pandemic brought about many challenges and provided a new perspective. Family is always first, no exceptions. Be present, be aware and be grateful.
 
Professionally my team continues to grow, however, the two goals I have are consistent from year to year:
1. Provide value to the organization by building tools, expanding capabilities, and improving processes – always act with the end consumer and customer in mind.
2. Provide opportunity and a forum for my team to grow. Ensure they understand the “why” so they can solve for the “how.”
Predict an appliance or other innovation that will revolutionize the next generation.
 
Sustainability needs to be a pillar in which all industries develop innovations around. All products, services, or processes should work towards a goal of climate neutrality. At Electrolux, we strive to create better solutions – products and services that enable people to save energy, water and resources every day, while helping to foster a more circular economy. We need to ensure the planet is at the forefront of these innovations to ensure it is healthy for future generations to enjoy.
 
How has a diverse and inclusive workforce helped your company to meet its objectives?
 
I am blessed to work in the Toronto area, which has been built through years of immigration with a multitude of diverse cultures. This diversity has become the pulse of Canada and what makes it so special. I believe a workforce should be a reflection of the world we live in. I have a number of new Canadians on my direct team, and the different perspectives in business are invaluable. We may all work in the same office, but we are also all consumers with unique behaviors.
 
Outside of the appliance industry, what would be your dream job?
 
Any job at Disney’s Animal Kingdom. I love nature and animals, and what better place to enjoy them then the happiest place on earth!
 
What does your company gain from its involvement with AHAM?
 
AHAM has been critical in keeping us up to date on any industry or regulatory changes that could impact the appliance industry. The strength of association ensures a large, unified voice that has been very successful representing the industry. Although competitors in business, the members' collaboration and spirit around industry advocacy is exemplary.
HomeWork headshot
Mark Zielinski
Director, Merchandising
Demand Planning & Product Line
Electrolux Major Appliances Canada

Looking for past issues of HomeWork?

September 2024
Jarrod Greer
Sr. Market & BI Manager
Electrolux Group
July 2024
Sarah Chinberg
Retail AC Regulatory Engineer
Midea America Corp.
June 2024
Diane Hoffmann
Brand Director
Cascade Partnerships and Technicians
Procter & Gamble
April 2024
TJ Stoffer
Senior Marketing Manager
North America
Electrolux Group
January 2024
Winston Lindsay
CEO
Lindsay Manufacturing
December 2023
Lara Peterson
Senior Vice President
Marketing – Beauty and Wellness
Helen of Troy
November 2023
Chloe Zeng
Senior Marketing Manager
Marketing & Strategy Dept.
Tuya Smart
October 2023
Nathan Mouw
Senior Director
Global Product Safety & Regulatory Affairs
Whirlpool Corporation
September 2023
Brian McWaters
Vice President
Food Preparation
Electrolux North America
August 2023
Ed Vlacich
Chief Executive Officer
Lasko Products
2022
Mark Zielinski
Director, Merchandising
Demand Planning & Product Line
Electrolux Major Appliances Canada
2022
Pamela Klyn
Sr. Vice President
Corporate Relations & Sustainability
Whirlpool Corporation
2022
Vikram Shrivastava
Senior Director
AISonic Edge Processors
Knowles Corporation
2022
Julie Rippy
Director
Product Safety and Regulatory Compliance
Vornado Air
2022
Stephen Gatz
Lead Engineer
Codes and Safety
Whirlpool Corporation
2021
Evan Hoffman
Director
State and Local Government Relations
Philips
2021
Lucian Strong
Commercial Vice President
Sales
CoorsTek
2021
Joe Liotine
Executive Vice President
North America Region
Whirlpool Corporation
2021
Nolan Pike
President and CEO
Electrolux North America
2020
Darryl McCartney
IoT Technical Sales Director for the Americas
Microsoft
2020
Mark Bissell
Chairman and CEO
BISSELL Inc.
2020
Dr. Markus Miele
Executive Director and Co-proprietor
Miele
2020
Viren Shah
Vice President and Chief Digital Officer
GE Appliances, a Haier company
2020
Elena Breda
Senior Vice President
Global Product Category Food Preservation
Electrolux
2020
Nate Cho
Director
Internet of Things
Electrolux
2019
Julie Wood
Senior Director
Public Relations
GE Appliances, a Haier company
2019
Carl Eckersley
Director
iRobot
Product Compliance
2019
Tim Ferry
Group President
Tools & Home Products
Emerson
2019
Debbie Mudway
Senior Vice President
Global Marketing
Helen of Troy - Health & Home
2019
Jim Sanduski
President
Sharp Home Electronics Company of America
2019
Manfred Staebler
Vice President
Government Affairs
BSH Home Appliances Corporation, North America
2019
Steve Ver Strat
Regulatory Policy Director
Amway Corporation
2019
Dochul Choi
Senior Vice President
Global Business and Technology Strategy
Samsung Electronics America
2019
Tom Siwek
Vice President
Safety, Compliance and CORE Quality
SharkNinja Operating LLC
2018
Patricia Bassett
Vice President
Research and Development, Appliances and Cookware
Newell Brands
2018
Steve Nackers
Corporate Manager
Electronic Controls
Sub-Zero Group
2018
Dan Query
Vice President and General Manager
Product Line Management
Electrolux Home Products NA
2018
Paulo da Silva
Senior Director
Laundry Merchandising
Whirlpool Corporation
2018
John Taylor
Senior Vice President
Public Affairs and Communications
LG Electronics USA, Inc.
2018
Andy Chinmulgund
Founder and CEO
Bruviti
2018
Lenore Kaplan
Head of Competitor Intelligence for the Americas
Dyson
2018
Melanie Cook
Chief Operating Officer
GE Appliances, a Haier company