HomeWork features AHAM members’ insights on careers, success, life outside of work, and AHAM membership. This month, we spoke with Nathan Mouw, Senior Director, Global Product Safety & Regulatory Affairs, Whirlpool Corporation. Nathan is the chair of AHAM's Major Appliance Division.
  
How did you come to work in the appliance industry?
I came to the appliance industry immediately after graduating from engineering graduate school. After working college internships in several consumer products companies, I knew that working for a consumer products company was the right thing for me. I finished my engineering graduate degree and was pursued by Whirlpool Corporation to do work that was in my field of study. This turned out to be the right fit and I haven't looked back since!
 
What are your secrets to work-life balance?
I believe that I contribute best to my company when I am able to successfully fulfill my other roles in life, including being present as a father and husband. One way I am able to accomplish this is by rising early. A book I just finished includes in its title "Own your morning, elevate your life!" For me, getting a very early start on the day and focusing on my family, health, and soul during that time is key to having a productive day and effectively managing work-life balance.
 
Outside of the appliance industry, what would be your dream job?
At my core, I was created to be a builder, meaning I enjoy taking materials, pieces and parts, putting them together, and making something even better. Outside of work, I am able to accomplish this through my woodworking hobby, either my reworking furniture pieces that already exist and making them better or making furniture and other goods from scratch. My dream job would be creating fine furniture for families that can be passed down through multiple generations.

What is the best career advice you've ever received?
I've received a lot of career advice over the years. One that I most remember was "be careful what you ask for because you just might get it." In the early stage of my career, this was important advice as I was very actively trying to manage and moderate by career aspirations, and I'm thankful now that I took this advice seriously.

What do you gain from your involvement with AHAM?
As a member, Whirlpool gains tremendously from having a focused and talented staff at AHAM to represent our company and our industry in important and impactful industry topics. As an individual, I've grown and learned a lot in my interactions with AHAM staff and members, in ways that would be nearly impossible without this involvement.

Predict an innovation that will revolutionize the next generation.
As a father of two, soon to be three, teenagers, I'm continually reminded how different advertising is now than when I was their age, and how impactful it is. I believe the continuing trends around social media, personalized marketing, 5-star ratings, artificial intelligence, sustainability, and always-present digital advertising will only continue. I can't put my finger on it, but I believe that something will emerge at the nexus of these trends that will revolutionize how the next generation assesses the value of the multitudes of goods and services available to them.

What is your best advice for somebody who wants to succeed in the home appliance industry?
My advice is to "be a consumer." Whether you are an engineer, merchant, or government relations specialist, I believe knowing the consumer is one of the most critical things you can do to be successful in our industry. If you start with the consumer, and work backwards, you can have confidence in your priorities and decision-making. The best way to know the consumer is to be one yourself, and use our products every day!
HomeWork headshot
Nathan Mouw
Senior Director
Global Product Safety & Regulatory Affairs
Whirlpool Corporation

Looking for past issues of HomeWork?

June 2024
Diane Hoffmann
Brand Director
Cascade Partnerships and Technicians
Procter & Gamble
April 2024
TJ Stoffer
Senior Marketing Manager
North America
Electrolux Group
January 2024
Winston Lindsay
CEO
Lindsay Manufacturing
December 2023
Lara Peterson
Senior Vice President
Marketing – Beauty and Wellness
Helen of Troy
November 2023
Chloe Zeng
Senior Marketing Manager
Marketing & Strategy Dept.
Tuya Smart
October 2023
Nathan Mouw
Senior Director
Global Product Safety & Regulatory Affairs
Whirlpool Corporation
September 2023
Brian McWaters
Vice President
Food Preparation
Electrolux North America
August 2023
Ed Vlacich
Chief Executive Officer
Lasko Products
2022
Mark Zielinski
Director, Merchandising
Demand Planning & Product Line
Electrolux Major Appliances Canada
2022
Pamela Klyn
Sr. Vice President
Corporate Relations & Sustainability
Whirlpool Corporation
2022
Vikram Shrivastava
Senior Director
AISonic Edge Processors
Knowles Corporation
2022
Julie Rippy
Director
Product Safety and Regulatory Compliance
Vornado Air
2022
Stephen Gatz
Lead Engineer
Codes and Safety
Whirlpool Corporation
2021
Evan Hoffman
Director
State and Local Government Relations
Philips
2021
Lucian Strong
Commercial Vice President
Sales
CoorsTek
2021
Joe Liotine
Executive Vice President
North America Region
Whirlpool Corporation
2021
Nolan Pike
President and CEO
Electrolux North America
2020
Darryl McCartney
IoT Technical Sales Director for the Americas
Microsoft
2020
Mark Bissell
Chairman and CEO
BISSELL Inc.
2020
Dr. Markus Miele
Executive Director and Co-proprietor
Miele
2020
Viren Shah
Vice President and Chief Digital Officer
GE Appliances, a Haier company
2020
Elena Breda
Senior Vice President
Global Product Category Food Preservation
Electrolux
2020
Nate Cho
Director
Internet of Things
Electrolux
2019
Carl Eckersley
Director
iRobot
Product Compliance
2019
Julie Wood
Senior Director
Public Relations
GE Appliances, a Haier company
2019
Tim Ferry
Group President
Tools & Home Products
Emerson
2019
Debbie Mudway
Senior Vice President
Global Marketing
Helen of Troy - Health & Home
2019
Jim Sanduski
President
Sharp Home Electronics Company of America
2019
Manfred Staebler
Vice President
Government Affairs
BSH Home Appliances Corporation, North America
2019
Steve Ver Strat
Regulatory Policy Director
Amway Corporation
2019
Dochul Choi
Senior Vice President
Global Business and Technology Strategy
Samsung Electronics America
2019
Tom Siwek
Vice President
Safety, Compliance and CORE Quality
SharkNinja Operating LLC
2018
Patricia Bassett
Vice President
Research and Development, Appliances and Cookware
Newell Brands
2018
Dan Query
Vice President and General Manager
Product Line Management
Electrolux Home Products NA
2018
Steve Nackers
Corporate Manager
Electronic Controls
Sub-Zero Group
2018
Paulo da Silva
Senior Director
Laundry Merchandising
Whirlpool Corporation
2018
John Taylor
Senior Vice President
Public Affairs and Communications
LG Electronics USA, Inc.
2018
Andy Chinmulgund
Founder and CEO
Bruviti
2018
Lenore Kaplan
Head of Competitor Intelligence for the Americas
Dyson
2018
Melanie Cook
Chief Operating Officer
GE Appliances, a Haier company