HomeWork features AHAM members' insights on careers, success, life outside of work, and AHAM membership. This month, we spoke with TJ Stoffer, Senior Vice President of Sales, North America, Electrolux Group, and a member of AHAM's Board of Directors. 

How did you come to work in the appliance industry?

I grew up in Iowa and was recruited out of college to join Maytag prior to the company being acquired by Whirlpool. It was a great opportunity to learn about the business and the industry early in my career.


What are your secrets to work-life balance?

Over the past few years, I've really tried to focus on being present where I need to be at a given time. When I reflect on memories in my life, both personal and professional, it isn't always the big events but sometimes the small moments we remember most. Based on this perspective I remind myself to enjoy moments and make memories everyday in both business and personal life.


What is the best career advice you have ever received?

Take a step back and take a step up when looking at your business, teams or leadership. Many times leaders, myself included, can get overwhelmed by specific challenges. I remind myself and my teams to take a step back and a step up and look at the business from a high level. I find this brings clarity to solving problems with the team and providing direction on what to work on.

How has a diverse and inclusive workforce added to your company’s culture?

Focus on this area has been very rewarding for our culture and business evolution. Diversity in all aspects of people, thinking, and background adds to the engagement of people and teams and helps our business relate to all different types of consumers. I'm proud of the work that the teams at Electrolux have accomplished, but it's a journey and there is always more work to do.

What do you gain from your involvement with AHAM?

Being part of AHAM has given me a greater perspective on how important our industry is to the U.S. workforce and consumers. With (AHAM President and CEO) Kelly Mariotti's and the Board's leadership, the team is thinking more strategically about how AHAM can play a larger role in creating a healthier and more sustainable industry for manufacturers and consumers. It's rewarding for me to learn from the diverse backgrounds and perspectives of all members and the board. I'm very grateful for the opportunity.


What is your best advice for somebody who wants to succeed in the home appliance industry?

Listen, learn and network to build relationships. I firmly believe this industry and business is driven by strong relationships with customers, suppliers, internal teams and, most importantly, the consumer.
 

Outside of the appliance industry, what would be your dream job?

It's hard to say a specific job, I would say a leadership role within a professional sports team or a job that allows people to create the experiences of a lifetime with family or friends.

HomeWork headshot
TJ Stoffer
Senior Vice President of Sales, North America
Electrolux Group

Looking for past issues of HomeWork?

June 2024
Diane Hoffmann
Brand Director
Cascade Partnerships and Technicians
Procter & Gamble
April 2024
TJ Stoffer
Senior Marketing Manager
North America
Electrolux Group
January 2024
Winston Lindsay
CEO
Lindsay Manufacturing
December 2023
Lara Peterson
Senior Vice President
Marketing – Beauty and Wellness
Helen of Troy
November 2023
Chloe Zeng
Senior Marketing Manager
Marketing & Strategy Dept.
Tuya Smart
October 2023
Nathan Mouw
Senior Director
Global Product Safety & Regulatory Affairs
Whirlpool Corporation
September 2023
Brian McWaters
Vice President
Food Preparation
Electrolux North America
August 2023
Ed Vlacich
Chief Executive Officer
Lasko Products
2022
Mark Zielinski
Director, Merchandising
Demand Planning & Product Line
Electrolux Major Appliances Canada
2022
Pamela Klyn
Sr. Vice President
Corporate Relations & Sustainability
Whirlpool Corporation
2022
Vikram Shrivastava
Senior Director
AISonic Edge Processors
Knowles Corporation
2022
Julie Rippy
Director
Product Safety and Regulatory Compliance
Vornado Air
2022
Stephen Gatz
Lead Engineer
Codes and Safety
Whirlpool Corporation
2021
Evan Hoffman
Director
State and Local Government Relations
Philips
2021
Lucian Strong
Commercial Vice President
Sales
CoorsTek
2021
Joe Liotine
Executive Vice President
North America Region
Whirlpool Corporation
2021
Nolan Pike
President and CEO
Electrolux North America
2020
Darryl McCartney
IoT Technical Sales Director for the Americas
Microsoft
2020
Mark Bissell
Chairman and CEO
BISSELL Inc.
2020
Dr. Markus Miele
Executive Director and Co-proprietor
Miele
2020
Viren Shah
Vice President and Chief Digital Officer
GE Appliances, a Haier company
2020
Elena Breda
Senior Vice President
Global Product Category Food Preservation
Electrolux
2020
Nate Cho
Director
Internet of Things
Electrolux
2019
Carl Eckersley
Director
iRobot
Product Compliance
2019
Julie Wood
Senior Director
Public Relations
GE Appliances, a Haier company
2019
Tim Ferry
Group President
Tools & Home Products
Emerson
2019
Debbie Mudway
Senior Vice President
Global Marketing
Helen of Troy - Health & Home
2019
Jim Sanduski
President
Sharp Home Electronics Company of America
2019
Manfred Staebler
Vice President
Government Affairs
BSH Home Appliances Corporation, North America
2019
Steve Ver Strat
Regulatory Policy Director
Amway Corporation
2019
Dochul Choi
Senior Vice President
Global Business and Technology Strategy
Samsung Electronics America
2019
Tom Siwek
Vice President
Safety, Compliance and CORE Quality
SharkNinja Operating LLC
2018
Patricia Bassett
Vice President
Research and Development, Appliances and Cookware
Newell Brands
2018
Dan Query
Vice President and General Manager
Product Line Management
Electrolux Home Products NA
2018
Steve Nackers
Corporate Manager
Electronic Controls
Sub-Zero Group
2018
Paulo da Silva
Senior Director
Laundry Merchandising
Whirlpool Corporation
2018
John Taylor
Senior Vice President
Public Affairs and Communications
LG Electronics USA, Inc.
2018
Andy Chinmulgund
Founder and CEO
Bruviti
2018
Lenore Kaplan
Head of Competitor Intelligence for the Americas
Dyson
2018
Melanie Cook
Chief Operating Officer
GE Appliances, a Haier company